Winner - Hazen Paper Company: Best Applied Decorative Product

Sweet smell of success for Beyoncé perfume packaging at holography awards

Eye catching packaging for the Beyoncé 'Pulse' perfume collection has won the International Hologram Manufacturers Association's (IHMA) award for the exceptional use of a hologram or holographic material for decorative and promotional purposes.

Hazen Paper Company, Curtis Packaging and Coty Inc, USA, picked up the 'Best Applied Decorative Product' award for a holographic-based solution which seamlessly wraps all the panels of the box to create a 3D burst effect focused on the product name. The hologram is partly over-printed in a radiant purple so that shafts of silver holographic light radiate from Beyoncé Pulse. The packaging comes in eight different sizes and in a windowed boxed set which features the un-printed hologram on the back internal wall of the pack to highlight the products in front of it.

The award was presented at Holopack•Holo-print®, The Holography Conference, in Las Vegas, Nevada in November.